SEO Training Course Syllabus

Introduction to SEO

  • What is Search engine optimization?
  • History of Search engines?
  • How is SEO important in digital marketing?
  • How is the search engine important for companies?
  • How can a search engine impact the brand and sales of a company?
  • How does search engine algorithm work?
  • Components of a search engine?
  • Different types of search engines?
  • Operators used in search engine
  • Algorithms used in SEO
  • Updates of SEO

Google Webmasters Tools

  • Adding a Site and Verification Process
  • Configuration
  • Settings
  • Geographic Settings
  • URL Parameters
  • Site Links
  • Crawl Errors / Stats
  • Google Fetch
  • Blocking the Crawler and blocked pages
  • Traffic
  • Search Queries
  • Links to Site / Internal Links
  • Optimization
  • Sitemaps
  • Remove URLs from an index
  • HTML Suggestions
  • Content Keywords

Research and Analysis Of Keywords:

  • Importance of Keywords in SEO
  • What are the keywords?
  • Analysis of keywords of a particular company
  • Research on keywords
  • Different types of keywords
  • Analysis of keywords using google ad words
  • Competitor analysis
  • Fitting the right keywords to the project

On-Page Optimization

  • How is on-page optimization important in SEO
  • Web layout structure
  • Codes used in the website
  • Design factors and guidelines
  • Differences between dynamic and static sites?
  • Domain name optimization
  • File name and folder name optimization
  • Title tag optimization
  • Meta tags optimization
  • How to write a meta description
  • Meta robots
  • Header optimization
  • Footer optimization
  • Anchor link optimization
  • Content writing for SEO
  • Site maps submission
  • Image optimization
  • URL optimization
  • Robots.txt
  • Dynamic site optimization techniques:
  • WordPress SEO
  • Black hat SEO techniques.

Off-page Optimization

  • Introduction to off-page optimization
  • Factors affecting offsite optimization
  • Importance of offsite optimization
  • Current scenario of search engine optimization
  • On-page optimization versus off-page optimization
  • How to build links?
  • Type of linking methods
  • Link checking tools
  • Directory submissions
  • Social bookmarking
  • Posting classifieds
  • Importance of integration of blog to gain SEO
  • Local listing
  • Forum signatures
  • Article submissions
  • Importance of social buttons and social media
  • Press release submission

SEO Reporting:

  • Website position analysis
  • Monthly reports
  • Cyclic SEO

SEO Training Course Highlights

  • 1) Our Training Center batch sizes are generally very small size 3-5 members OR 1 to 1 also, so students receive direct, hands-on training from us.
  • 2) 100% practical training only. It is not a slide show training program / theory class program.
  • 3) At the end of this class, definitely you will refer your colleagues / friends / relatives for our training.
  • 4) Conducting regularly online SEO training for US peoples in all time zones (PST,CST,EST,HST,MST)
  • 5) Installation of Softwares in your desktop / laptop will be done.
  • 6) Will be provided self evaluation testing software, exam simulator, dumps & books with this training.
  • 7) Continuous support is provided for any of your on-site problems. Assistance will be provided and you will be recommended to some of IT development firms.

Why Enroll with IICT for SEO Training Course ?

  • 1) Two days free trial - If candidate likes this course, these days are adjusted in his actual schedule.
  • 2) Live Project Exposure of Fortune companies.
  • 3) Training by Subject Matter experts from CMM Level 5 companies
  • 4) Both Online and Classroom Training offered at SEO
  • 5) Our basic course worth more than the advanced course of other institutes/freelancers.
  • 6) Free Interview preparations.
  • 7) 100% free assistance for SEO certifications.
  • 8) Practical and Hands on Training for SEO Course.
  • 9) 100 % guarantee in succeeding the certification at affordable fees.
  • 10) Also provide online training to students of foreign countries.

SEO Trainer Profile

  • More than 10+ Years of Experience.
  • Trained more than 5000+ students in a year.
  • Strong Theoretical & Practical Knowledge.
  • SEO Certified Professionals with High Grade.
  • Well connected with Hiring HRs in multinational companies.
  • Expert level Subject Knowledge and fully up-to-date on real-world industry applications.
  • Trainers have Experienced on multiple real-time projects in their Industries.
  • Our Trainers are working in multinational companies such as CTS, TCS, HCL Technologies, ZOHO, Birlasoft, IBM, Microsoft, HP, Scope, Philips Technologies etc

SEO Placement Training

  • More than 5000+ students Trained
  • 2000+ students Placed
  • 1100+ Interviews Organaized
  • Strong Theoretical & Practical Knowledge
  • SEO certified Professionals

SEO Training Batch Size

  • Regular Batch ( Morning, Day time & Evening)
  • Seats Available : 6 (maximum)
  • Weekend Training Batch( Saturday, Sunday & Holidays)
  • Seats Available : 8 (maximum)
  • Fast Track batch
  • Seats Available : 7 (maximum)

SEO Training Duration

  • Regular Classes( Morning, Day time & Evening)
  • Duration : 6 weeks
  • Weekend Training Classes( Saturday, Sunday & Holidays)
  • Duration : 8 Weeks
  • Fast Track Training Program( 3+ hours classes daily)
  • Duration : within 4 weeks
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